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Choice Cares

Choice Cares

Choice Cares is our community involvement program through which employees raise funds and volunteer their time to support the work of local charitable organizations.

2019 Key Achievements

$309k

Donated to local charities

1,200+

Paid hours of volunteer time

6

Charity partners

Our Mission

Choice Cares serves to advance the social component of our ESG commitment. Our mission is to form a collective of empowered individuals capable of lasting positive impact in the communities in which we live and work.​​​​​​​​​​​​​​

Bottom-Up Approach

We take a bottom-up approach to our Choice Cares program. Each year, our employees vote on a socio-economic issue to tackle on a national level and vote on charities to partner with on a local level. We strive to support our communities in a way that is most meaningful to our employees. The ways we give back are just as important as what we give back.

Championed by Employees

Employees volunteer to form a national committee of Choice Cares Champions, working together to lead philanthropic activities and taking ownership of the success of their region’s campaign. We develop ambassadors of positive citizenship for today and tomorrow.

Supported by Weston

At the end of every campaign, a portion of funds raised through Choice Cares is matched by Weston Seeding Stronger Communities (“WSSC”) – the community involvement program of George Weston Limited. Our combined contributions create enduring value for the communities in which we operate our businesses.

Our 2019 Charity Partners

Food Share
Boys and Girls Club
Brown Bagging for Calgary's Kids
Make A Wish
Windsor Essex Children's aid
Youth Mental Health Canada

Making Progress


At Choice, sustainability is a key part of our mission