Choice Cares
Choice Cares is our national community involvement program through which our colleagues dedicate time to volunteer and fundraise for local charitable organizations. Our shared value of giving back is what enables us to Strengthen Communities to Prosper.
Partner with us
We believe in taking a collaborative approach to our social impact efforts to ensure that the voices of the people we are aiming to support are at the forefront when designing, implementing or sponsoring programming for the community. Whether you’re a charity, arts organization, or informal group of community ambassadors, we want to hear from you.
Our 2024 Charity Partners
Social Impact Framework
In 2024, we released our Social Impact Framework to further embed social sustainability practices across our operations. The Framework outlines how we can leverage our assets, business, and non-profit partnerships across the country to promote local economic development and social cohesion at the neighbourhood level. We believe that by aligning our social impact efforts with our core business, we will be best positioned to Strengthen Communities to Prosper.
Two Focus Areas
Local Economic Development
We aspire to advance local economic development by creating opportunities for emerging entrepreneurs and independent contractors who reside in the neighbourhoods where we operate and build.
Social Cohesion
To support social cohesion, we activate our properties in collaboration with local non-profits to provide shared, meaningful experiences amongst local community members. We hope to foster a sense of belonging, address isolation, and to promote community service.
Our Framework in Action
Supporting Entrepreneurship in Golden Mile
As a landowner in Toronto’s Golden Mile area, Choice is proud to be a Corporate Charter signatory of the Inclusive Local Economic Opportunity initiative (ILEO). ILEO brings together the private, public and community sectors to discover innovative ways to reduce gaps in economic prosperity at the neighbourhood level. The Greater Golden Mile area is the first neighbourhood to be a part of
this initiative.
In collaboration with the United Way Greater Toronto, Choice organized a pop-up market for emerging business owners residing in the Golden Mile area. The market was part of ILEO’s Storefront Starter Program – a free program to help aspiring entrepreneurs in the area launch their business idea.
Artist in Residence Program
The Artist in Residence Program is a collaboration between BlackNorth Initiative (BNI), Choice Properties and The Daniels Corp. The Program provides emerging Black artists with the opportunity to provide creative arts programming at one of our rental residential buildings to further develop their work, while animating amenity and community spaces.
This opportunity not only showcases the artistic practice of participating artists, but also offers an engaging lifestyle amenity for residents. The program is designed to provide a local black-identifying artist with living accommodations at a special rate, in exchange for activating the community.
Accelerating Accessibility
Choice is a founding member of the Accelerating Accessibility Coalition (AAC). The AAC is a first-of-its-kind community of real estate development and accessibility leaders that aims to create a more accessible Canada.
Community Events
Redway Dog Run
December 15, 2024 (passed)
11 Redway Rd, Toronto, ON
Our latest community-building initiative invites you and your furry friends to a festive grand opening of our off-leash dog run located at 11 Redway Road in Leaside, Toronto! Enjoy free Santa photos of your dog (registration required), free puppuccinos and hot drinks for owners, gift bags, holiday music, and more!
Dominoes
September 22, 2024 (passed)
West Block and downtown Toronto
Choice Properties and The Bentway will be bringing Dominoes – a massive public art and community building project – for the first time to North America. Dominoes is a larger-than-life moving sculpture that unites local residents in a common cause: set up and set off over 8,000 human-sized dominoes along an epic 2.5km journey through downtown neighbourhoods!
Choice Cares Golf Classic
September 9, 2024 (passed)
Copper Creek Golf Club, Kleinburg, ON
We are hosting our 9th Annual Choice Cares Golf Classic – one of the premiere charitable fundraisers in the real estate industry. 100% of our sponsors’ contributions are donated to charity in support of families in need across the country. Inclusive of this year, we expect to donate over $3 million in total, through this annual event alone, since it’s inception nine years ago.
Scarborough Proud
July 14 – August 25, 2024 (passed)
Golden Mile Plaza, Scarborough ON
Scarborough Proud is a six-week community activation series taking place at Golden Mile Plaza. We have transformed a portion of our parking lot into a free, vibrant gathering place for the local community to connect, play and celebrate its mosaic of cultures.
Bradford Patio
May 23, 2024 (passed)
500 Holland St West, Bradford West Gwillimbury, ON
In the spring of 2024, we opened “Bradford Patio”, a thoughtfully designed public amenity that offers a welcoming space for shoppers and locals to gather, connect and play. It provides outdoor dining accommodations, permanent pergola shading, colourful seating and beautifully landscaped surroundings.
Diversity, Equity and Inclusion
Choice Properties is committed to advancing diversity, equity and inclusion at all levels of our organization. We continue to nurture a strong culture that encourages our colleagues to bring their authentic selves to work. This allows us to achieve better business results and provide a great place to work.